Using Negative Keywords in Your PPC Campaign
Posted on September, 2009
With Local PPC, you’ll be able to reach local customers at the precise moment they’re looking for your products or services. When users search on Google, Microsoft, Yahoo! and other search engines, they’re demonstrating which products they’re interested in. With Local PPC ads, your customers will see your ad next to relevant search results they’ve requested.
One reason Local PPC ads have such incredible ROI (return on investment) is that your “I” is so little. You decide what you’re willing to pay for each click on your ad, and you place a limit on what you’d like to spend each day (there’s no minimum spending requirement). Your cost-per-click could be as low as 5¢. Here’s the best part – you only pay when people click on your ad. That means you’re investing in definite leads, not hit-or-miss ads.
Unlike other advertising, you can do more than just put your Local PPC ads out there, cross your fingers, and hold your breath. Instead, with online tracking tools, you can keep a close watch on their effectiveness to determine which of your ads are generating the most clicks and which are converting to sales, leads, sign-ups, downloads or page views. And, your Local PPC ads can be continually altered and refined to drive even better results.
Research study after research study has found that search advertising is still the most cost-effective method of advertising (and it is a fraction of the cost of direct mail, email, online banners or yellow pages). Get signed up with Local PPC and start gaining customers immediately.


