Especially in the current economy, the fight for tourism dollars is intense. When you are a low-traffic shoreline destination on the Atlantic Coast, you have to compete for attention among larger markets like Myrtle Beach, Virginia Beach, and Nags Head. So when the tourism department of Currituck County, North Carolina approached us to manage their PPC campaigns, we rolled up our sleeves and dove right into the surf.
That Currituck County is part of the Outer Banks presented us with an advantage in marketing, as well as a purpose: let visitor know of this quieter section of the coast, secluded from the high-tourist areas yet affordable and full of fun things to do. We knew that visitors to the area think “Outer Banks,” so this key phrase was worked into our campaigns, along with relevant words for the region.
Sample Banner Ad for Currituck County
Over five months, we set up different campaigns geared toward different audiences – people looking specifically for OBX vacation information, people looking for general beach vacation deals, and people looking to rent vacation homes. The end result brought an average CPC of $2.00 per keyword, given the high bidding competition, and a CTR of 4.5%
Sample of 336 x 280 ad for Currituck County
In keeping with a dedication to showcasing the finer points of Currituck Beach, we launched an image ad campaign in addition to simple search. The images and color scheme were designed to match an accompanying e-mail marketing campaign.
Contact Local PPC today to learn how we can structure an affordable pay per click campaign, including banner ad design and implementation, for your business.
