Having conquered the Web’s text-based ad market, Google is setting its sights on graphical display ads–a market dominated by rival Yahoo.
The search giant on Thursday took the wraps off a revamped DoubleClick Ad Exchange, a public exchange that allows publishers to offer excess ad inventory they can’t sell to advertisers looking for a bargain. Google said the exchange will meld DoubleClick’s ad exchange with Google’s own technology.
Read the entire article from CNet.
