In marketing, saturating the market with your message ensures you’re in front of as many eyeballs as possible. Whether it’s buying ads during the Super Bowl or sponsoring a show to feature your brand during the hour or half-hour it’s on, most big advertisers are cognizant of getting the most “bang” for their buck by purchasing time slots and placements that maximize exposure.
Online marketing is no different, and in competitive markets, saturation can be a challenge. Here are some tips to ensure you’re controlling as many spaces on a page as possible.
First, let’s define how many spots are available. For any given query, Google will return 10 organic listings and approximately 11 paid listings. That’s, on average, 22 opportunities for you to gain or lose a click.
Your job, as someone who wants to control the market for that query, is to place yourself in as many spaces as possible. There are a few ways to do that.
Read the entire article at Search Engine Watch.
