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Yelp Walks Away From Half Billion Dollar Google Deal

The deal had been in the later stages of negotiation. The two companies had agreed on a price – around $550 million plus earnouts – and were working through the final details of the acquisition.
Something happened that made Yelp reconsider the deal. Over the weekend they notified Google that they were not going to sell, say multiple sources.
It is not known at this time what made the deal go sideways.  For now Yelp intends to stay independent.
Yelp is a company founded in 2004 by two former PayPal employees, It’s a local reviews website covering almost 40 states. Yelp also launched in the UK in January 2009. Users write and read reviews about anything from their local restaurant to the worst downtown club. Additionally Yelp offers social networking features: the ability to add friends, groups, events, talk in forums or message contacts. The idea behind this is that users will trust their friend’s reviews more than others. Yelp’s competition comes from Citysearch, Insider Pages, Yahoo Local and formerly Judy’s Book.
It’s sad that Google is not going to acquire Yelp.  That would have been a fantastic deal for both companies and great for the search ecosystem.
Derek Gordon wrote a great article about this.  To read his article in full click on this link.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119449

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